"It's not about the user" - aptly put! So, in my workplace, we often refer to "The Product Trifactor" - a visual metaphor that uses a triangle to represent the realms of 'Commercial', 'Technology' and 'Customer.' I imagine this metaphor must be used often in the digital products realm. We, as UX designers and researchers, firmly sit in the 'Customer' apex, but the rest of the business does not - it spreads across the triangle, with the optimum solution being exactly in the middle. And the key to landing in the middle is hours and hours of building relationships with those at the other ends of the trifactor, and being open to things that aren't ideal from our point of view. If us UXers had our way, the product we would produce would probably be unviable; whereas compromise and collaboration would actually get us to where we need to be.